Gisele Gurgel is a global marketing executive with more than 30 years in marketing, having had the privilege of working with food & beverage manufacturers around the world and building strategies that drive growth and innovation. During her career, she has lived in three different countries and worked across America, Europe, and Africa, gaining a truly global perspective.

She is currently Market Insights Lead at Sidel Packaging Company, transforming data into actionable strategies that shape the future of packaging. Previously, Gisele held the role of Director of Business Insights & Analytics at Tetra Pak, where she managed a central marketing team of 20 direct reports and coordinated a global network of 15 indirect employees, overseeing a budget of more than €5M in data insights and research.

Her experience spans emerging markets, where she led projects to make nutritious food accessible to low-income consumers in Latin America, Asia, the Middle East, and Africa. In 2017, she returned to Italy to establish Tetra Pak’s global marketing insights team, pioneering the shift toward democratizing data analytics and AI to expand insights across the organization.

Gisele holds an MBA from ESPM University and two years Executive Global MBA at Getulio Vargas University in São Paulo, Brazil. Today, she is also a PCC ICF-level coach in training, committed to empowering future generations and supporting women to thrive in Italy, Brazil, and worldwide. Trilingual in Portuguese, English, and Italian, she combines strategic vision with a passion for inclusive leadership and global impact.