For +15 years working across global companies such as Google, Unilever, Mercado Libre, and FREE NOW, Flor Dos Reis built her career leading strategies and teams focused on digital transformation, online growth, and improving access to digital products and information, working across marketing, sales, and communication functions, contributing to the development and expansion of digital platforms and services in international markets.

In recent years, Flor transitioned her work toward community building, ecosystem development, and entrepreneurship, focusing on how remote work and digital careers can create new opportunities beyond major metropolitan hubs.

Today she works on building communities and initiatives that connect talent, technology, and innovation across different regions of Portugal. A central part of her mission is encouraging more people — and especially more women — to pursue careers in technology and digital roles that can be performed remotely, making it possible to access global opportunities without needing to relocate to large cities.

Based in the Algarve, Flor has been actively contributing to the visibility of the region as a place where innovation, remote work, and entrepreneurship can thrive. Through her work she aims to inspire more women to enter the tech ecosystem and to see regions outside Lisbon and Porto as viable places to build their careers.

Flor is also an ambassador for the STEM Interior initiative at the University of Beira Interior, a program that promotes STEM careers, innovation, and technological talent in Portugal’s interior regions.

The initiative seeks to empower young people — particularly women — to pursue opportunities in science, technology, engineering, and mathematics while contributing to regional development and reducing talent migration toward large urban centers.