I am a seasoned SAP executive and strategist, currently serving as the Global Head of Field Engagement & Execution, AI GTM at SAP. I have a deep specialty in business AI, customer experience, and go-to-market strategy, helping to drive SAP’s growth in artificial intelligence and innovation. Over my career at SAP and other companies cross multiple countries, I have worked in various roles connected to corporate strategy, transformation, and customer success. In addition, she is passionate about people and culture, frequently engaging in team-building and community initiatives (e.g., “La Carrera de las Empresas” event). My thought leadership and interest in AI/automation make me a strong advocate for SAP’s mission to “Run Simple” and embrace the future of enterprise technology.

Georgia Rita
Knowledge Area
Technology
Career
Global Head of AI GTM Execution - SAP
Languages
English, Portuguese and Spanish
Geographic Scope
Spain
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