“Product Executive with a background in Production Engineering and a specialization in Neuroscience and Applied Psychology, Liliana has built a solid and diverse career in digital product development, innovation, and leadership of multidisciplinary teams. With international experience in Colombia, India, and Brazil, she has worked across sectors such as education, healthcare, technology, and finance, leading high-impact digital transformation initiatives focused on user-centered design, gamification, and agile methodologies.

With over 10 years of experience, she has managed full product life cycles — from discovery to maturity — driving complex projects that prioritize social impact and user engagement. She excels at translating complex problems into creative, scalable, human-centered solutions, with strong expertise in product discovery, team management (POs, UX, CS), and in structuring product culture and processes in organizations, such as Instituto Ayrton Senna, Arco Educação, IQVIA and Accenture .

Beyond her technical background, her career is marked by versatility, leadership, strategic vision, and empathy, combining technical and behavioral skills to drive meaningful innovation with purpose.“