More than 20 ascending years in marketing, advertising, and technology, 10 of which have passed at Google between Mexico and Spain.

She is the creator and founder of 3 successful innovation teams, one at FCB México and two at Google, all of them with P&L responsibility and financial results 2X vs. expectations. She is a pioneer in the world of strategic planning for creative industries (first cohort of planners in Latam) and founder of APG (Account Planning Group), Mexico and Spain chapters.

She is co-author of the book “Strategic Planning in the First Person” from the University of Navarra. Jury at Eficacia Awards (Mexico, 2009 and 2011), Endeavor startup selection (Spain 2020) and South Summit (2021) and Eurobest awards (Spain, 2021).

Manager and leader of high-performance digital teams. Part of the leadership team at Google Spain. Speaker at TedX, IAB, Woman in Technology, DES and Latino Impact Summit at the UN, among others. Writer in media such as Revista Neo, Adlatina, Latinas en Tech, Roastbrief, Think With Google, Marketing Directo and Retina.

Entrepreneurship mentor and coach (ad-honorem) with a focus on “women in technology” (Laboratoria and Roastbrief, Mexico; Latinas in Tech, US; Endeavor and Promociona ESADE, Spain) and life coach (ad-honorem) from Fundación Origen ( Mexico) and Fundación Tomillo (Spain), working with more than 500 women and more than 15 startups (for example ClickPiso, Laconicum, Komvida, Cristina Oria, Hoop) as a mentor and trainer.